Starting an eBay Business For Dummies

The gold standard for eBay users who want to get serious about selling Want to turn your eBay use into a steady revenue stream? Come to where everyone starts, with a copy of the latest edition of Starting an eBay Business For Dummies. EBay superstar author Marsha Collier packs the fourth edition of her mega-selling book with everything you need to know, from how to tap the explosive power of social media for promoting your business to the very latest on eBay?s fees and payment structure, how to maintain your own customer service center, ways to build an audience, and much more. Shows you how to lay the foundation for a business by setting up a store and reviews legal requirements and restrictions Helps you price and source your merchandise Explores how to attract an audience using social media through your own site Gives you a quick MBA in budgeting, money transactions, customer service, shipping, and more Offers insight on other sellers who have been successful on eBay and what you can learn from them Kick-start your eBay business and get profitable with this must-have guide from eBay superstar Marsha Collier.

The gold standard for eBay users who want to get serious aboutsellingWant to turn your eBay use into a steady revenue stream? Come towhere everyone starts, with a copy of the latest edition ofStarting an eBay Business For Dummies. EBay superstar authorMarsha Collier packs the fourth edition of her mega-selling bookwith everything you need to know, from how to tap the explosivepower of social media for promoting your business to the verylatest on eBay?s fees and payment structure, how to maintain yourown customer service center, ways to build an audience, and muchmore.* Shows you how to lay the foundation for a business by settingup a store and reviews legal requirements and restrictions* Helps you price and source your merchandise* Explores how to attract an audience using social media throughyour own site* Gives you a quick MBA in budgeting, money transactionscustomer service, shipping, and more* Offers insight on other sellers who have been successful oneBay and what you can learn from themKick-start your eBay business and get profitable with thismust-have guide from eBay superstar Marsha Collier.

Introduction 1Part I: Getting Serious about eBay 7Chapter 1: Launching Your Business on eBay 9Chapter 2: The Finer Points of eBay Selling 31Chapter 3: Cool eBay Tools 57Chapter 4: Safe Selling Equals Profitable Sales 83Chapter 5: Expanding Sales with an eBay Store 103Part II: Setting Up Shop 119Chapter 6: Finding Merchandise to Up Your Profits 121Chapter 7: Pricing Your Items to Sell 139Chapter 8: Establishing and Marketing Your Web Site 151Part III: Business Is Business -- Time to Get Serious 167Chapter 9: Software Built for Online Auctions 169Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales 185Chapter 11: Setting Up Listings That Sell 199Chapter 12: Providing Excellent Customer Service 219Chapter 13: Collecting Your Money 231Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money 249Part IV: Your eBay Back Office 263Chapter 15: Getting Legal: Understanding Taxes and Licenses 265Chapter 16: Savvy Record Keeping -- Keeping the Tax Man at Bay 277Chapter 17: Building an eBay Back Office 293Part V: The Part of Tens 311Chapter 18: Ten (or So) Sellers Who've Made the Jump from Hobby to Profits 313Chapter 19: Ten Other Places to Move Your Merchandise 323Appendix A: eBay Business Glossary 333Appendix B: The Hows and Whys of a Home Network 339Index 345