Rethinking Undergraduate Business Education

Business is the largest undergraduate major in the United States and still growing. This reality, along with the immense power of the business sector and its significance for national and global well-being, makes quality education critical not only for the students themselves but also for the public good. The Carnegie Foundation for the Advancement of Teaching's national study of undergraduate business education found that most undergraduate programs are too narrow, failing to challenge students to question assumptions, think creatively, or understand the place of business in larger institutional contexts. Rethinking Undergraduate Business Education examines these limitations and describes the efforts of a diverse set of institutions to address them by integrating the best elements of liberal arts learning with business curriculum to help students develop wise, ethically grounded professional judgment.

Business is the largest undergraduate major in the United Statesand still growing. This reality, along with the immense power ofthe business sector and its significance for national and globalwell-being, makes quality education critical not only for thestudents themselves but also for the public good.The Carnegie Foundation for the Advancement of Teaching'snational study of undergraduate business education found that mostundergraduate programs are too narrow, failing to challengestudents to question assumptions, think creatively, or understandthe place of business in larger institutional contexts. RethinkingUndergraduate Business Education examines these limitations anddescribes the efforts of a diverse set of institutions to addressthem by integrating the best elements of liberal arts learning withbusiness curriculum to help students develop wise, ethicallygrounded professional judgment.

Foreword viiLee S. ShulmanAcknowledgments xvThe Authors xvii1. Liberal Learning for Business Education: An Integrative Vision 12. Business and the Academy: Founding Hopes and Continuing Challenges 143. On the Ground: The Challenges of Undergraduate Business Education 324. The Meaning and Relevance of Liberal Education 515. Teaching for Key Dimensions of Liberal Learning 706. Pedagogies of Liberal Learning in Business Education 887. Structural Approaches to Integration: Building Institutional Intentionality 1118. Emerging Agendas: Globalization and Entrepreneurship 1329. The Way Forward 161References 179Index 185