Meggs’ History of Graphic Design

Note from the publisher: The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course. An access card with redemption code for the online Interactive Resource Center is included with all new, print copies or can be purchased separately. (***If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code - ISBN: 9781118922248). The online Interactive Resource Center contains resources tied to the book, such as: Interactive Resources: Flashcards featuring images from book for image identification self-study Self-test assessment by chapter Image Gallery featuring key designers and their work Downloadable Resources: Indices of key terms and people ***Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World*** This is the unrivaled, comprehensive, and award-winning reference tool on graphic design recognized for publishing excellence by the Association of American Publishers. Now, this Fifth Edition of Meggs' History of Graphic Design offers even more detail and breadth of content than its heralded predecessors, revealing a saga of creative innovators, breakthrough technologies, and important developments responsible for paving the historic paths that define the graphic design experience. In addition to classic topics such as the invention of writing and alphabets, the origins of printing and typography, and postmodern design, this new Fifth Edition presents new information on current trends and technologies sweeping the graphic design landscape such as the web, multimedia, interactive design, and private presses, thus adding new layers of depth to an already rich resource. With more than 1,400 high-quality images throughout many new or newly updated Meggs' History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.

Note from the publisher:The Interactive Resource Center is an online learningenvironment where instructors and students can access the toolsthey need to make efficient use of their time, while reinforcingand assessing their understanding of key concepts for successfulunderstanding of the course. An access card with redemption codefor the online Interactive Resource Center isincluded with all new, print copies or can bepurchased separately. (***If you rent or purchase aused book with an access code, the access code may have beenredeemed previously and you may have to purchase a new access code- ISBN: 9781118922248).
The online Interactive Resource Center containsresources tied to the book, such as:
Interactive Resources:
* Flashcards featuring images from book for image identificationself-study
* Self-test assessment by chapter
* Image Gallery featuring key designers and their work
Downloadable Resources:
* Indices of key terms and people
***Winner of the First-Ever QED (Quality, Excellence, Design) awardby Digital Book World*** This is the unrivaled, comprehensive, and award-winning referencetool on graphic design recognized for publishing excellence by theAssociation of American Publishers. Now, this Fifth Edition ofMeggs' History of Graphic Design offers even more detail andbreadth of content than its heralded predecessors, revealing a sagaof creative innovators, breakthrough technologies, and importantdevelopments responsible for paving the historic paths that definethe graphic design experience. In addition to classic topics suchas the invention of writing and alphabets, the origins of printingand typography, and postmodern design, this new Fifth Editionpresents new information on current trends and technologiessweeping the graphic design landscape--such as the web,multimedia, interactive design, and private presses, thus addingnew layers of depth to an already rich resource.
With more than 1,400 high-quality images throughout--manynew or newly updated--Meggs' History of Graphic Design, FifthEdition provides a wealth of visual markers for inspiration andemulation. For professionals, students, and everyone who works withor loves the world of graphic design, this landmark text willquickly become an invaluable guide that they will turn to again andagain.

Preface VI
Preface to the First Edition VIII
Acknowledgments X
Part I The Prologue to Graphic Design
The visual message from prehistory through the medieval era
01 The Invention of Writing 6
02 Alphabets 22
03 The Asian Contribution 34
04 Illuminated Manuscripts 46
Part II A Graphic Renaissance
The origins of European typography and design for printing
05 Printing Comes to Europe 68
06 The German Illustrated Book 80
07 Renaissance Graphic Design 98
08 An Epoch of Typographic Genius 122
Part III The Bridge to the Twentieth Century
The Industrial Revolution: The impact of industrial technologyupon visual communications
09 Graphic Design and the Industrial Revolution 144
10 The Arts and Crafts Movement and Its Heritage 176
11 Art Nouveau 196
12 The Genesis of Twentieth-Century Design 232
Part IV The Modernist Era
Graphic design in the first half of the twentieth century
13 The Influence of Modern Art 256
14 Pictorial Modernism 276
15 A New Language of Form 298
16 The Bauhaus and the New Typography 326
17 350 The Modern Movement in America 350
Part V The Age of Information
Graphic design in the global village
18 The International Typographic Style 372
19 The New York School 390
20 Corporate Identity and Visual Systems 412
21 The Conceptual Image 436
22 Postmodern Design 460
23 National Visions within a Global Dialogue 482
24 The Digital Revolution--and Beyond 530
Epilogue 572
Bibliography 574
Image Credits 582
Index 586