The Green to Gold Business Playbook

"e;Implement the green strategies outlined in Dan Esty's and Andrew Winston s bestseller Green to Gold"e; Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option it s a business imperative. Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity. Builds on Dan Esty and Andrew Winston s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Shows in detail how each business function or department can achieve an eco-advantage over the competition Offers frameworks, checklists, and action plans applicable to any business big or small, in manufacturing or services The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.

"Implement the green strategies outlined in Dan Esty's and AndrewWinston's bestseller Green to Gold"Hard-nosed business advice for gaining competitive advantagethrough sustainability action in buildings and operationsinformation technology, product design, sourcing, manufacturinglogistics and transportation, marketing, accounting, and other keybusiness functionsWhether you are a climate change skeptic or an environmentalistsustainability issues cannot be ignored in today's corporateworld. With rising energy and natural resource costsintensified regulations, investor pressures, and a growing demandfor environmentally friendly products, sustainability is no longeran option--it's a business imperative.Unlike many green business books, the Playbook skips theenvironmental ideology and deals exclusively with tools andstrategies that have been shown to cut costs, reduce risks, driverevenues, and build brand identity.* Builds on Dan Esty and Andrew Winston's prizewinningGreen to Gold, which has become a business classic and astaple of management training across the world.* Shows in detail how each business function or department canachieve an eco-advantage over the competition* Offers frameworks, checklists, and action plans applicable toany business-big or small, in manufacturing or servicesThe Green to Gold Business Playbook gives you the toolsto make green work-and work profitably-for yourbusiness.

Preface ixAcknowledgments xiPart One Introduction 11 Why Every Business Needs an Eco-Strategy 32 How to Use This Book 17Part Two Gear Up: What Leaders Need to Know 213 Building a Winning Eco-Advantage Strategy: Top 10 Action Items 234 Making the Internal Business Case for Going Greener 36Part Three Analyze: Identify Your Eco-Risks and Opportunities 595 Spot the Eco-Issues that Could Impact Your Bottom Line 636 Assess and Measure Your Environmental Impacts 817 Benchmark Your Performance against Competitors and Best Practices 110Part Four Strategize: How Each Business Function Can Benefit and Contribute 1238 Office Activities 1259 Buildings and Facilities 14310 Information Technology 16911 Product Design 19012 Sourcing and Procurement 20513 Manufacturing and Processing 22114 Logistics and Transport 24515 Marketing and Sales 26816 Legal and Regulatory Affairs 28717 Accounting and Finance 297Part Five Mobilize: Execute and Engage 31318 Create an Action Plan--and Execute 31519 Build Your Climate Change Plan 32820 Mobilize Employees and Build an Eco-Advantage Culture 34021 Engaging Stakeholders 358Part Six Optimize: Evaluate, Report, and Reassess 37322 Communicate and Report Results 37523 Celebrate Success and Promote Continuous Improvement 388Notes 393Index 429