Disciplined Dreaming

A 5-part process that will transform your organization or your career into a non-stop creativity juggernaut We live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz as well as hundreds of interviews with CEOs, entrepreneurs, and artists into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results. Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace Turns the mystery of creativity into a simple-to-use process Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes Offers dozens of practical exercises, thought-starters, workouts to grow "e;creative muscles,"e; and case studies Disciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace. #4 New York Times Best Seller (Advice, How-To and Miscellaneous) #8 New York Times Best Seller (Hardcover Business) #2 Wall Street Journal Best Seller (Hardcover Business) #9 Wall Street Journal Best Seller (Hardcover Nonfiction) #9 Washington Post Best Seller (Hardcover Nonfiction) #1 USA Today Best Seller (Money) #10 Entertainment Weekly Best Seller (Hardcover Nonfiction) #10 Publishers Weekly Bestseller (Hardcover Nonfiction)

A 5-part process that will transform your organization -- or your career -- into a non-stop creativity juggernautWe live in an era when business cycles are measured in months, not years. The only way to sustain long term innovation and growth is through creativity-at all levels of an organization. Disciplined Dreaming shows you how to create profitable new ideas, empower all your employees to be creative, and sustain your competitive advantage over the long term. Linkner distills his years of experience in business and jazz -- as well as hundreds of interviews with CEOs, entrepreneurs, and artists -- into a 5-step process that will make creativity easy for you and your organization. The methodology is simple, backed by proven results.* Empowers individuals, teams, and organizations to meet creative challenges posed by the marketplace* Turns the mystery of creativity into a simple-to-use process* Shows how creativity can be used for everything from innovative, game-shifting breakthroughs to incremental advances and daily improvements to business processes* Offers dozens of practical exercises, thought-starters, workouts to grow "creative muscles," and case studiesDisciplined Dreaming shows even the stuffiest corporate bureaucracies how to cultivate creativity in order to become more competitive in today's shifting marketplace.#4 New York Times Best Seller (Advice, How-To and Miscellaneous)#8 New York Times Best Seller (Hardcover Business)#2 Wall Street Journal Best Seller (Hardcover Business)#9 Wall Street Journal Best Seller (Hardcover Nonfiction)#9 Washington Post Best Seller (Hardcover Nonfiction)#1 USA Today Best Seller (Money)#10 Entertainment Weekly Best Seller (Hardcover Nonfiction)#10 Publishers Weekly Bestseller (Hardcover Nonfiction)

Preface ixIntroduction 11 The Case for Creativity 72 Disciplined Dreaming: Your System for Creativity 19Step One Ask3 Defining the Creativity Challenge 414 Driving Curiosity and Awareness 59Step Two Prepare5 Gaining the Keys to a Creative Mind and Culture 816 Preparing Your Environment to Promote Creative Passion 109Step Three Discover7 Discovering the Ways of Creativity 125Step Four Ignite8 Generating Creative Sparks 1439 Igniting the Sparks of Creativity: The Eight Most Powerful Techniques 163Step Five Launch10 Bringing Your Ideas to Life: The Launch 185Epilogue: The Power of One 205Appendix A: The Top Six Creativity Myths (and Truths) 207Appendix B: Additional Warm-Up Exercises to Jump-Start Creativity 211Notes 213Acknowledgments 219About the Author 221Index 223