Smart Giving Is Good Business

Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more. Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship Reveals how an effective philanthropic program and commitment can be incorporated in any organization Contains a comprehensive review of the information corporations need to make informed decisions about giving The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life.

Answers to the 12 most common and critical questions aboutcorporate givingIn this groundbreaking resource, Weeden shows how tostrategically plan, manage and evaluate corporate contributions.Questions include: Why Should We Give?; How Much?; Who Decides?;Does a Company Need a Foundation?; How to Give Products orServices?; How Do We Know What Works? The book covers a wide rangeof topics including: The case for conditional corporatephilanthropy; increasing stewardship to give more; assigningresponsibility for signature programs; how CEOs leveragecontributions programs for maximum benefit; effectively staffingcorporate contributions programs; the pros and cons of corporatefoundations; and more.* Offers benchmarks for determining if a business has ameaningful philanthropic program that fosters constructivecorporate citizenship* Reveals how an effective philanthropic program and commitmentcan be incorporated in any organization* Contains a comprehensive review of the information corporationsneed to make informed decisions about givingThe author offers a prescription for linking businesses withcauses and the nonprofits addressing critical issues in a way thatwill preserve or restore services and activities essential to ourquality of life.

Introduction: Why More Corporations Are Giving Less v1 Why Should a Business Give at All? 12 What's the Right Amount to Give? 233 Who Decides What Gets Funded? 424 What's the Right Role for the CEO? 585 Who Should Administer Company Donations? 776 Does a Company Need a Foundation? 917 Should a Company Donate Products or Services? 1058 How Much Should a Company Donate for Dinners and Events? 1319 Should a Company Fund the United Way, or Are There Better Alternatives? 14310 How Should a Company Respond to a Disaster? 16311 Can a Company Measure What Works? 18712 How Should a Company Communicate Its Contributions Commitments? 20613 What If a Company's Profits Tank? 22314 Conclusion: The Nun's Tzedakah 234Bibliography 241About the Author 251Businesses Index 253Nonprofit Organizations Index 255Subject Index 259