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Digital Communication and Media Linguistics
With Case Studies in Journalism, PR, and Community Communication
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
Artikel-Nr:
9781108748278
Veröffentl:
2023
Erscheinungsdatum:
01.01.2023
Seiten:
280
Autor:
Wibke Weber
Gewicht:
650 g
Format:
245x189x17 mm
Sprache:
Englisch
Beschreibung:
Aleksandra Gnach is Professor of Media Linguistics at ZHAW Zurich University of Applied Sciences, Switzerland. Her areas of interest include the use of social media at the interface between public and private communication and the production and use of new media formats (VR, AR, XR) in public communication. She is the co-founder of the IAM MediaLab, a participatory platform that brings together professionals and scholars from different fields to actively engage in the challenges of digital transformation.
A multidisciplinary and timely presentation of digital communication and multimodal texts from the perspective of media linguistics.
Acknowledgements; Preface; 1. Starting Point: Digital Society and Media Linguistics; 2. Theoretical Context: Understanding Public Digital Communication; 3. Practical Context: From Writing to Multimodal Communication; 4. Professional Context: Journalism, PR, and Community Communication; 5. Doing Media Linguistic Research; 6. Doing Media Linguistic Analysis; 7. Case Studies; 8. Public Communication in Transformation: Algorithmic Culture; References; Appendix; Glossary; Index.