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UX for Business
How to Design Valuable Digital Companies
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
Artikel-Nr:
9781098110598
Veröffentl:
2024
Erscheinungsdatum:
01.01.2024
Seiten:
339
Autor:
Joel Marsh
Gewicht:
532 g
Format:
224x150x20 mm
Sprache:
Englisch
Beschreibung:
Joel is the founder of Peekerton, a company that does confidential user experience analysis and design for high-value clients like global private equity investors, new corporate ventures, and strategic agencies. As a UX Architect his work represents hundreds of millions of users and billions of dollars in investments, including some of the most famous companies in the world.
Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design.