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Business Writing Today - International Student Edition
-0 %
A Practical Guide
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Artikel-Nr:
9781071895368
Veröffentl:
2022
Erscheinungsdatum:
23.11.2022
Seiten:
408
Autor:
Natalie Canavor
Gewicht:
732 g
Format:
232x187x32 mm
Sprache:
Englisch
Beschreibung:
Natalie Canavor is a business writer, author, journalist and former college instructor. Throughout her successive careers as a magazine editor and public relations manager, she originated programs to help people communicate more effectively. Today she focuses on this work with practical programs for business and professional audiences, college students and writing instructors.
Business Writing Today, Fourth Edition prepares students to succeed in the business world by giving them the tools they need to write powerfully with step-by-step guidance and tips for success to help students write more clearly and strategically.
PART I ¿ HOW TO COMMUNICATE IN WRITINGChapter 1 ¿ Business Writing Today-and YouChapter 2 ¿ How to Build Successful MessagesChapter 3 ¿ Strategize Your MessagingPART II ¿ SHARPEN AND IMPROVE YOUR WRITINGChapter 4 ¿ Create the First DraftChapter 5 ¿ Edit and Sharpen Your WritingChapter 6 ¿ Use the Techniques of PersuasionPART III ¿ THE BASICS OF BUSINESS COMMUNICATIONChapter 7 ¿ Connect With Everyday MessagesChapter 8 ¿ Writing Letters and More Formal MessagesChapter 9 ¿ Creating Strong Business MaterialsPART IV ¿ WRITING FOR ONLINE AND SPOKEN MEDIAChapter 10 ¿ Using the Digital World StrategicallyChapter 11 ¿ Leverage Your Writing Skills for Spoken and Visual MediaPART V ¿ INTO THE FUTUREChapter 12 ¿ Win Your Opportunities: Writing for the Hunt