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Digital Public Relations and Marketing Communication Trends in Africa
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Vorbestellbar | Lieferzeit: Vorbestellbar - Erscheint laut Verlag im/am 07.06.2024. I
Erstverkaufstag: 07.06.2024
Artikel-Nr:
9781032689616
Veröffentl:
2024
Erscheinungsdatum:
07.06.2024
Seiten:
214
Autor:
Anne W. Njathi
Format:
234x156x0 mm
Sprache:
Deutsch
Beschreibung:
Anne W. Njathi (Ph.D. North Carolina State University) is a data-driven digital marketer and chartered marketer (ACIM) with over 10 years of industry experience in building sustainable brands in Africa. As an assistant professor at Pepperdine University, her research focuses on digital technologies, the creator economy, internet governance and FinTech, from an emerging market perspective.
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent.
Chapter 1 Africa: An Introduction to a Growing Digital Market