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Government Deals are Funded, Not Sold
How to Incorporate Lobbying into Your Federal Sales Strategy
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9781032594811
Veröffentl:
2023
Erscheinungsdatum:
28.11.2023
Seiten:
146
Autor:
Gene Moran
Gewicht:
254 g
Format:
228x151x12 mm
Sprache:
Englisch
Beschreibung:
Gene Moran is the President of Capitol Integration. He is a strategic advisor to defense and security companies who are selling to the federal government. His strategic influence has resulted in billions of dollars in federal sales for his clients.
This book focuses on those who do not lobby. It's almost too easy to conclude the system is unfair, unlikely to change, and populated by well-connected insiders who move through the revolving door.
Chapter 1: Why the Federal Sale is More About Funding than Selling Chapter 2: Lobbying Chapter 3: You Don't Know What You Don't Know Chapter 4: Outcomes Chapter 5: Investment Chapter 6: Experience or Expertise-Time vs. Competence Chapter 7: Lobbying Compliance Chapter 8: Size and Type of Business Chapter 9: The Polarities of Democracy-Applying a Theoretical Lens Chapter 10: Integrating Lobbying into Your Plan Chapter 11: Case Studies Epilogue: Business Tips for Any Executive