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Understanding Communication Research Methods
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A Theoretical and Practical Approach
Vorbestellbar | Lieferzeit: Vorbestellbar - Erscheint laut Verlag im/am 10.09.2024. I
Erstverkaufstag: 10.09.2024
Artikel-Nr:
9781032557755
Veröffentl:
2024
Erscheinungsdatum:
10.09.2024
Seiten:
448
Autor:
Daniel Cronn-Mills
Format:
254x178x0 mm
Sprache:
Deutsch
Beschreibung:
Stephen M. Croucher is Professor and Head of the School of Communication, Journalism, and Marketing at Massey University, New Zealand. He is a Lead Research Fellow at the National Research University, Higher School of Economics, Russia. He serves on the editorial boards of more than 10 journals and served as the editor of the Review of Communication (2022-2025), Frontiers in Communication (2019-2022), Journal of Intercultural Communication Research (2010-2019), and Speaker & Gavel (2010-2015). He has held and holds various leadership positions in the National Communication Association, the International Communication Association, and the World Communication Association. He served as President of the World Communication Association from 2019-2023.
Using an engaging how-to approach that draws from scholarship, real life, and popular culture, this textbook, now in its fourth edition, offers students practical reasons why they should care about research methods and offers a practical guide for conducting research.
Section One: Research Paradigms 1. Introduction and Ethics 2. The Social Scientific Paradigm 3. The Interpretive Paradigm 4. The Critical Paradigm James P. Dimock Section Two: Research Design 5. Data 6. Evaluating Research - Warrants 7. Hypothesis and Research Questions Section Three: Research Methods 8. Ethnography 9. Interviewing 10. Focus Groups 11. Content Analysis 12. Discourse Analysis Margarethe Olbertz-Siitonen 13. Surveys 14. Descriptive Statistics 15. Inferential Statistics 16. Experimental Design 17. Mixed Methods Malynnda Johnson 18. Rhetorical Criticism 19. The Process of Critique James P. Dimock 20. Methods of Performance Desirée D. Rowe and Michael Tristano, Jr.