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Introduction to Sport Marketing
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Artikel-Nr:
9781032489001
Veröffentl:
2024
Erscheinungsdatum:
29.03.2024
Seiten:
410
Autor:
Aaron C T Smith
Gewicht:
939 g
Format:
254x178x24 mm
Sprache:
Englisch
Beschreibung:
Aaron C.T. Smith is Professor and Director of the University of Canberra Research Institute for Sport and Exercise (UC-RISE) in Australia, and Professor in the Institute for Sport Business at Loughborough University London, UK. Aaron works at the intersections of money and meaning, and brains and brands to explain sport performance, business innovation, fan psychology, and digital engagement.
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
1 Sport marketing introduction