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Creativity and Innovation in the Fashion Business
Contemporary Issues in Fashion Design and Product Development
Vorbestellbar | Lieferzeit: Vorbestellbar - Erscheint laut Verlag im/am 24.10.2024. I
Erstverkaufstag: 24.10.2024
Artikel-Nr:
9781032365800
Veröffentl:
2024
Erscheinungsdatum:
24.10.2024
Seiten:
290
Autor:
Fiona Bailey
Gewicht:
453 g
Format:
246x174x0 mm
Sprache:
Deutsch
Beschreibung:
Helen Goworek PhD is a Professor in Marketing at Durham University, UK
Creativity and Innovation in the Fashion Business explores the ways in which creativity and innovation play a central role across the fashion industry, paying particular attention to design and technical perspectives. This topic is examined through careful theoretical analysis, incorporating the perspectives of multiple contributors.
1. Introduction, 2. Key sources of Creative Inspiration in the Fashion Business, 3. Technical Aspects of Innovation in the Fashion Business, 4. Applying Innovation Theory to the Fashion Business, 5. Creativity and Innovation in the Fashion Business, 6. Sustainability and Innovation in the Fashion Business, 7. Creativity and Innovation in the Fashion Business for Fashion Brands and Ready-to-Wear Fashion, 8. Innovation in the Mass-Market Fashion Business