Effective Financial Communication

Christian Pieter Hoffmann is Professor of Communication Management at the Institute for Communication and Media Studies at the University of Leipzig, and of Political Communication at the Institute of Political Science. He is academic director of the Center for Research in Financial Communication and co-director of the Center for Digital Participation.

This book draws on insights from finance and accounting research, economics, and psychology as well as media and communication studies to explain the role of corporate disclosure, storytelling, and relationship-management on capital market participants.

1. Introduction to Effective Financial Communication Part I: Foundations of Effective Financial Communication 2. Stakeholder Capitalism 3. The History of Financial Communication 4. Financial Communicators and the Financial Communication Profession 5. Capital Market Participants and Financial Communication Audiences 6. The Instruments of Financial Communication Part II: Objectives and Management of Effective Financial Communication 7. The Role of Disclosure and Corporate Social Responsibility in Financial Communication 8. The Role of Narratives and Equity Storytelling in Financial Communication 9. The Role of Media Relations and Agenda Setting in Financial Communication 10. The Role of Boundary Spanning and Relationship Management in Financial Communication 11. 12. Managing Financial Communication 13. Evaluating Financial Communication 14. The Future of Financial Communication