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Ethical Consumption
-0 %
A Research Overview
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9781032160634
Veröffentl:
2023
Erscheinungsdatum:
11.04.2023
Seiten:
84
Autor:
Alex Hiller
Gewicht:
226 g
Format:
219x134x12 mm
Sprache:
Deutsch
Beschreibung:
Alex Hiller is Head of Postgraduate and Executive Education at Nottingham Business School, Nottingham Trent University, UK.
Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.
1. Introduction 2. Ethical Consumption: Definitions and Development 3. Segmentation Perspectives on Ethical Consumption 4. Psychological Perspectives on Ethical Consumption 5. Sociological Perspectives on Ethical Consumption 6. Problems in Ethical Consumption Research 7. Conclusions: Observations on State of the Art