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A Design Driven Guide for Entrepreneurs
Strategies for Starting up in a Multiverse
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Artikel-Nr:
9781032129945
Veröffentl:
2023
Erscheinungsdatum:
05.05.2023
Seiten:
252
Autor:
Joseph Press
Gewicht:
528 g
Format:
246x174x17 mm
Sprache:
Englisch
Beschreibung:
Rhea Alexander spearheads this project. She's a designer, innovation strategist, and educator, with expertise in interdisciplinary approaches to entrepreneurship and social impact. She's a full-time faculty member at Parsons School of Design Strategies and Founder and Director of the Parsons Entrepreneurs Lab (Parsons Elab). Prior, Rhea spent 25+ years as an award-winning designer and founder of D.I.G.S. Currently she is a board member of N.Y.C. Innovation Collective, and a co-founder of MakeOurFuture.coop. (ORCID 0000-0003-1914-9086)
A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design.
Entering the Entrepreneur's Multiverse: An Introduction to This Guide. DIMENSION A: MIND - Design-Driven Change for Mindset Shift. 1 Inspiration For The Next-Gen Entrepreneur. 2 Start with your Mindset. DIMENSION B: MISSION - Charting Purpose for Value Creation. 3 Your Mission to Build a Better World. 4 Develop Culture Through Mission. 5 Success: An Ethos for Resilience. DIMENSION C: METHOD - Making, Breaking, and World-Building. 6 Investigate to Map Context. 7 Explore Problems to Gain Insight. 8 Synthesize to Name Opportunity. 9 Ideate to Converge. 10 Prototype to Test Value. 11 Storytell and Launch. DIMENSION D: MULTIPLICITY - Designing to Strengthen and Scale our Collective Futures.12 Charting a (Re)Generative Future. 13 Design as Dark Energy. Conclusion: Begin Again, Cultivate a Culture of Renewal. References. Index.