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The Road to AUM: Driving Assets Under Management through Effective Marketing and Sales
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Artikel-Nr:
9780999720400
Veröffentl:
2018
Erscheinungsdatum:
18.01.2018
Seiten:
356
Autor:
Sandra Powers Murphy
Gewicht:
476 g
Format:
229x152x19 mm
Sprache:
Englisch
Beschreibung:
Sandra Powers Murphy is a globally recognized investment management marketing and sales consultant. After more than a decade serving in a marketing and sales capacity on behalf of State Street Global Advisors and State Street Corporation, Sandra founded ARK Global LLC. As CEO, Sandra drives product and business development initiatives on behalf of a diverse group of clients. Sandra has helped numerous managers expand their investor base, add product structures, secure strategic partnerships, define business plans, create market presence and improve their overall profitability. Separate and distinct from ARK Global, Sandra founded Noble Ark Ventures to serve as an educational resource to professionals regarding institutional marketing and sales best practices.
Got performance? Seeking assets to manage? Frustrated by the youthful research professionals across the table who "just don't get it" while seeming to control billions?