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Why We Talk: The Truth Behind Word of Mouth
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Artikel-Nr:
9780971481572
Veröffentl:
2008
Erscheinungsdatum:
01.08.2008
Seiten:
0
Autor:
Bolivar J. Bueno
Gewicht:
159 g
Format:
140x127x18 mm
Sprache:
Englisch
Beschreibung:
Learn the seven reasons your customers will or will not talk about your brand. In Why We Talk, gifted marketing strategist and professional listener Bolivar J. Bueno dissects the evolution of word-of-mouth in the digital age and the unmistakable power shift that has taken place between marketer and consumer. Sharing one of the most insightful, organic concepts of this decade, Bueno bridges the monumental gap between the results business people want and the frustration they often get.