The Network Effect

Tony combines a life sciences background with a Masters in Business Management from London Business School and a Doctorate in Business Administration from Durham University Business School: his doctoral research into effective networking skills was given the 'Award for Best DBA Thesis' at the summer 2014 Graduation. He has held senior corporate communications positions within FTSE 250 and Nasdaq 100 companies, with responsibilities covering the entire corporate communications and investor relations spectrum.
Tony's science, medicine and technology writing has appeared in The Times, The Independent and numerous lay and specialist publications. He has also broadcast for the BBC and written extensively for the web.

Tony has taught networking, negotiation and presentation skills at Business Schools, Corporates and Non-profit Organisations in the UK and abroad.

Whether you're an entrepreneur, a consultant, a jobseeker, in sales or business development, or simply want to move your career in the right direction, this book walks you through everything you need to know about connecting with other people. We can say that with certainty because it's been written as an extension of the interactive workshops that we've run for business schools, companies and other organisations since 2001. What 'The Network Effect' offers is sound, proven and above all practical advice underpinned by an explanation of the relevant concepts. If you understand 'why' something works as well as 'how', you have a far better chance of making it work for you. And that, in the final analysis, is our aim - to turn each and every reader into a better networker.
The authors are co-founders of Management Advantage (manadvan.com), a training consultancy that specialises in the 'soft', interpersonal skills that so often get overlooked in our professional lives.