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Mexican Americans and the Mass Media
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Artikel-Nr:
9780893911263
Veröffentl:
1983
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
01.01.1983
Seiten:
306
Autor:
Bradley S. Greenberg
Gewicht:
627 g
Format:
240x161x21 mm
Sprache:
Englisch
Beschreibung:
eenberg /f Bradley /i S.
This book reports in detail the procedures and findings of project CASA (Communication and Spanish-Speaking Americans)--the most comprehensive, programmatic esearch effort to focus on Mexican-Americans and mass media. Media usage, access, credibility, gratifications, sources of information, and content preferences about a variety of media (from TV to comic books) were accessed. Focus group interviews with hispanic community leaders and with local newspaper publishers were also conducted, in addition to content and readability analyses of the local daily newspaper portrayals of Hispanics.