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Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners

Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners
Jean-Philippe Deschamps
Harvard Business Review Press
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Artikel-Nr:
9780875843414
Veröffentl:
1995
Erscheinungsdatum:
01.03.1995
Seiten:
472
Autor:
Jean-Philippe Deschamps
Gewicht:
889 g
Format:
243x163x42 mm
Sprache:
Englisch
Beschreibung:

According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R&D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups--employees, customers, and owners. They first identify seven core competencies of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshalling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.
Summary of the contents:
I. Introduction
- Rethinking
- Product Juggernauts
II. Core Competencies
- Fomenting a customer obsession
- Devising a bold game plan
- Implementing a world-class process
- Empowering program managers
- Forging committed teams
- Marshaling the resources
- Speeding up product creation
III. Making it work in your company
- Realigning the organization
- Mobilizing for continuous improvement
- Appendix A
- Appendix B

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