In the Business of Change

Elisa Birnbaum is the publisher and editor-in-chief of SEE Change Magazine, a digital publication of social entrepreneurship and social change. A journalist and television producer for over 15 years, she's a regular contributor on social entrepreneurship for the National Post and has been published in a variety of publications including the Globe & Mail, Profit, and Lifestyles Magazine. She holds degrees in political science and law and lives in Toronto, Ontario.

Meet the social entrepreneurs who are using business to disrupt the status quo and rebuild their communities

Our communities are facing the fallout from the demise of vital industry, bankrupt economies, bad policy or policing, and political mismanagement. People are looking for answers, and the "same old" simply won't do.

In the Business of Change is a practical and inspirational guide that showcases how social entrepreneurs from places such as New York, Chicago, Los Angeles, San Francisco, and Vancouver, who are weary of waste, injustice, and government inaction, are using business savvy to tackle challenges in their communities.

Part storytelling, part lessons learned, coverage includes:

• Profiles of remarkable individuals and companies in such diverse sectors as employment, food, art, education, and social justice
• An overview of lessons learned and real impacts on the ground
• Tips for getting started, connecting to the local community, and scaling up.

In the Business of Change is for everyone who wants to rebuild their communities and believes that business can be a powerful, positive force for change.

• Co-op available
• Features offered to: New York Times, Wall Street Journal, Forbes, Millennial Money, Huffington Green, ESG Magazine, Environmental Finance, finance section of daily papers
• Excerpts offered to: Green Money Journal, Green Business, Green America Money
• Advertising in: Green Money Journal, Green America
• Galley available on Edelweiss
• Promotions through BALLE and B Corporations
• Publicity and promotion in conjunction with the authors' speaking engagements
• Simultaneous ebook release and promotion
• Promotion on New Society Publishers social media platforms including Facebook, Twitter, our blog, Pinterest, and Instagram

Introduction

Chapter 1: Sustain This: The Rise of Social Entrepreneurship
Chapter 2: Innovate or Bust
Chapter 3: From Crisis to Opportunity
Chapter 4: The Power of Partnerships
Chapter 5: Community Engagement
Chapter 6: Perchance to Scale
Chapter 7: Toward Financial Sustainability
Chapter 8: Storytelling
Chapter 9: Measuring Social Impact
Chapter 10: Support Systems

Conclusion
Resources
Index
About the Author
A Note about the Publisher