Entrepreneur

Small Business Book Award Winner 2013, Small Business Book Awards The secrets of the UK's biggest online entrepreneurs revealed Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you've come to the right place. Profiling today's foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard takes us through their start-up stories and maps out exactly what's made them so successful. You ll hear first hand from the bright sparks behind some of the UK's top online businesses. With interviews, practical advice and insights, you'll learn how they did it, what they recommend, and how you can do it too.

Small Business Book Award Winner 2013, Small BusinessBook AwardsThe secrets of the UK's biggest online entrepreneursrevealedThinking of starting a business? Already have a business onlineand looking to take it to the next level? The wonderful world wideweb has made creating a start-up that much easier. Thousands ofpeople are out there reaping the rewards the web can bring. If youwant to join them, you've come to the right place.Profiling today's foremost web entrepreneurs, Lucy Tobin - whomeets successful business founders every week writing an enterprisecolumn for The Evening Standard - takes us throughtheir start-up stories and maps out exactly what's made them sosuccessful. You'll hear first hand from the bright sparksbehind some of the UK's top online businesses. With interviewspractical advice and insights, you'll learn how they did it, whatthey recommend, and how you can do it too.

Acknowledgements viiAbout the Author ixIntroduction 1Part One: The Story Behind 91. Wonga 112. Moonpig 213. Mumsnet 294. JustGiving 375. Zoopla 476. GoCompare 557. Groupon / MyCityDeal 638. SpareRoom 719. Made.com 8110. Moo.com 8911. Enternships 97Part Two: Advice 10512. The Lightbulb Moment 10713. The Idea: Checking it Out 11314. Setting up a Business 12115. Creating a Website 15116. Getting Your Site Known: Marketing 17517. Expansion and Exit 189Resources 197