The Unauthorized Guide To Doing Business the Alan Sugar Way

Alan Sugar is a business legend. When it comes to business, Sugar is both feared and fearless. Shrewd businessman, inspirational figure and sweet-talking star of The Apprentice, this man knows how to strike a deal. The Unauthorized Guide to Doing Business the Alan Sugar Way draws out the universal lessons from Alan Sugar's remarkable success and identifies 10 strategies that can be applied to any business or career: Don't push or shove Start a revolution Know your customer Stay true to your values Learn from your mistakes Drive a hard bargain Invest in the right people Lead from the front Win as a team Hire in haste, repent at leisure Want to be the best? The secrets of phenomenal success are in your hands. Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Jamie Oliver; Bill Gates; and Philip Green.

Alan Sugar is a business legend. When it comes to business, Sugaris both feared and fearless. Shrewd businessman, inspirationalfigure and sweet-talking star of The Apprentice, this man knows howto strike a deal.The Unauthorized Guide to Doing Business the Alan SugarWay draws out the universal lessons from Alan Sugar'sremarkable success and identifies 10 strategies that can be appliedto any business or career:* Don't push or shove* Start a revolution* Know your customer* Stay true to your values* Learn from your mistakes* Drive a hard bargain* Invest in the right people* Lead from the front* Win as a team* Hire in haste, repent at leisureWant to be the best? The secrets of phenomenal success are inyour hands.Check out the other Unauthorized Guides in this series:Richard Branson; Duncan Bannatyne; JamieOliver; Bill Gates; and Philip Green.

Acknowledgements ixThe Life and Times of Alan Sugar 1One: Don't Push or Shove 15With a reputation for being belligerent, Alan Sugar may not take any prisoners or suffer fools lightly, but one thing is for sure - he is no bullyTwo: Start a Revolution 29As a young entrepreneur, Sugar blasted onto the scene, crashed through corporate and class barriers, and revolutionized the business world foreverThree: Know Your Customer 45A natural wheeler and dealer, Sugar has built up an empire from scratch by instinctively knowing exactly what his customer wantsFour: Stay True to Your Values 61Alan Sugar has based his whole career and personal life around a core set of traditional values, to which he credits his successFive: Learn from Your Mistakes 77From business mogul to football chairman to media personality, Sugar has had his fair share of ups and downs, but he has managed to recover from the troubled times with grace and dignitySix: Drive a Hard Bargain 91As one of the world's toughest negotiators, Sugar has never been shy of driving a hard bargain to get what he wantsSeven: Invest in the Right People 107Sugar considers people to be a company's most important asset and values loyalty and honesty above all elseEight: Lead from the Front 121A born leader, Sugar motivates and inspires his team by using clear, direct communication, coupled with an inclusive management styleNine: Win as a Team 137Both a leader and a team player, Sugar understands the importance of working as a united front in order to achieve that all-important goalTen: Hire in Haste, Repent at Leisure 155Sugar uses clever interviewing tactics to test and challenge his prospective employees His hiring model may be tough, but it always gets him the right person for the jobHow to Negotiate the Alan Sugar Way 173The Last Word 181Notes 185Index 189