The Librarian’s Nitty-Gritty Guide to Social Media

The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic andPresents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the libraryOffers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and schedulingAddresses the fine points of Facebook, comparing the various types of profiles and accountsGuides readers in the basics of crafting eye-catching status updates, and other social media best practicesShows how to manage and monitor accounts, including pointers on dealing with negative feedbackIncluding a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.

Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library.

The vast array of social media options present a challenge: it’s tough to keep current, let alone formulate a plan for using these tools effectively. Solomon, a librarian with extensive experience in web development, design, and technology, cuts to the chase with this invaluable guide to using social media in any kind of library. With a straightforward and pragmatic approach, she broadens her best-selling ALA Editions Special Report on the topic andPresents an overview of the social media world, providing context for services like Facebook, Twitter, and YouTube, and analyzes how adults’ and teens’ use of social media impacts the libraryOffers advice on easy ways to use these tools on a daily basis, with planning strategies for posting and schedulingAddresses the fine points of Facebook, comparing the various types of profiles and accountsGuides readers in the basics of crafting eye-catching status updates, and other social media best practicesShows how to manage and monitor accounts, including pointers on dealing with negative feedbackIncluding a bibliography of additional resources, Solomon’s guide will empower libraries to use social media as a powerful tool for marketing, outreach, and advocacy.

Table of ContentsAcknowledgments1 A Narrative Journey: A Librarian’s Tale2 Storyplay: Ages 3 to 6StoryCoaching: “The Three Billy Goats Gruff”Stories for Ages 3 to 6“The Great Big Enormous Turnip”“The Hungry Wolf”“The Teeny-Tiny Woman”“PLOP! Splash! A Folktale from Tibet”3 Cooperation and Community: Ages 6 to 9StoryCoaching: “The North Wind and the Sun”Stories for Ages 6 to 9“The Hedley Kow”“Jack and His Comrades”“King Hairy Goat Ears”“The Monkey, the Dog, and the Carabao”4 Surprise and Laughter: Ages 9 to 12StoryCoaching: “Tailypo, a Jump Tale”Stories for Ages 9 to 12“Four Friends and a Lion”“Liver”“The Demon Goblin of Adachigahara”“To Your Good Health!”5 Intensity and Honor: Ages 12 to 14StoryCoaching: “Mr. Fox”Stories for Ages 12 to 14“A Ghost Story”“Clever Grethel”“The Magic Pipe: A Norse Tale”“The Wild Geese”6 Beyond the Legacy: Storytelling NowReferences and ResourcesResources for Researching Folktales and StorytellingStorytelling How-To BooksFolktale Picture BooksFolktale CollectionsStories and Storytelling on the Web