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Conducting Research Surveys Via E-mail and the Web
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9780833031105
Veröffentl:
2002
Erscheinungsdatum:
04.03.2002
Seiten:
112
Autor:
Matthias Schonlau
Gewicht:
249 g
Format:
224x152x13 mm
Sprache:
Englisch
Beschreibung:
Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.