Think Bigger

Van Rijmenam, Mark

Mark van Rijmenam is the founder and CEO of Datafloq.com. He is an expert on AI, Blockchain and Big Data, a highly sought-after speaker and author of the book Think Bigger. He is also co-author of the book Blockchain: Transforming Your Business and Our World, on how blockchain can be used for social good. He is named a global top 10 Big Data influencer and one of the most influential Blockchain people. He is pursuing a PhD at the University of Technology, Sydney on how organizations should deal with Big Data, Blockchain and AI and he is a faculty member of the Blockchain Research Institute.

Every day, an increasing amount of our movements, transactions, and choices are becoming digitized and stored up into what has become known as "big data"--revolutionizing the way we do business today. And it's all there for your company to strategically utilize for giant profits! But where to begin?Think Bigger provides a roadmap for organizations looking to develop a profitable big data strategy. Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, this must-have resource for any business not wanting to fall far behind the competition covers the most important big data trends affecting organizations, as well as crucial types of analyses. Big data is changing the way businesses--and even governments--are operated and managed. And now, you too can revolutionize your business by learning how to properly employ the vast amount of digitalized information that is already available to you.

Have you discovered how your company can most profit from big data? The potential is too high to risk leaving it up to IT!

Contents
1 The History of Big Data 1
The Twentieth Century 1
The Twenty-First Century 2

2 What Is Big Data? 5
Explanation of the 7Vs 5
Eight Realities of Big Data You Should Already Know 12
The Impact of Big Data on Society 19
Takeaways 21

3 Big Data Trends 23
On-the-Go Big Data 25
Big Real-Time Data 31
The Internet of Things 36
The Quantified-Self 43
Big Social Data 46
Public Big Data 50
Gamification 53
Takeaways 57

4 Big Data Technologies 58
Hadoop HDFS and MapReduce 59
Open-Source Tools 60
viii Contents
Big Data Tools and Types of Analysis 62
Takeaways 70

5 Big Data Privacy, Ethics, and Security 71
Big Data Privacy 73
Big Data Ethics 80
Big Data Security 84
Takeaways 91

6 Big Data in Your Organization 93
Key Characteristics of Information-Centric
Organizations 96
Some Generic Big Data Uses 98
Big Data and Return on Investment (ROI) 104
Big Data on the Balance Sheet 106
Internal Big Data Opportunities 107
Big Data Roadmap 123
Big Data Competencies Required 127
Small and Medium Enterprises (SMEs) Can Achieve
Remarkable Results with Big Data 141
Governance for the Accuracy of Big Data 143
Takeaways 147

7 Big Data by Industry 149
Agriculture Industry 149
Automotive Industry 153
Consumer Goods 157
Education Industry 161
Energy Industry 165
Financial Services Industry 169
Gaming Industry 174
Healthcare Industry 178
Legal Profession 183
Manufacturing Industry 185
Not-for-Profit Sector 189
Media and Entertainment Industry 194
Oil and Gas Industry 198
Contents ix
Public Sector 201
Retail Industry 207
Telecom Industry 211
Transportation Industry 216
Travel and Leisure Industry 220
Takeaways 223

8 The Future of Big Data 225

Glossary 233

Notes 241

Index 265

About the Author 278