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Media Organizations and Convergence
Case Studies of Media Convergence Pioneers
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Artikel-Nr:
9780805851984
Veröffentl:
2005
Erscheinungsdatum:
03.11.2005
Seiten:
228
Autor:
Gracie L Lawson-Borders
Gewicht:
308 g
Format:
218x148x12 mm
Sprache:
Englisch
Beschreibung:
Gracie L. Lawson-Borders
This vol. explores media convergence and examines technology's impact on media companies and on journalistic, business & economic practices that have been adjusted to meet the changes. For students in media mgmt, mass comm, mass media, etc.
Contents: Preface. Part I: Media Organizations and Convergence. Introduction: The Many Faces of Convergence. Traditional Media and Business Practices. Theoretical Implications. Part II: Convergence in Action. Tribune Company: A Convergence Pioneer Since the 1900s. Media General: A Temple to Convergence--The News Center in Tampa, Florida. Belo Corporation: Market Dominance in Dallas. Part III: Conclusion. Social Capital: Implications for Convergence. The Future of Convergence.