Embedded Sustainability

Chris Laszlo, Ph.D., is the author of Sustainable Value: How the World's Leading Companies Are Doing Well by Doing Good (2008) and The Sustainable Company (2003, paperback 2005). He is an Associate Professor at Case Western Reserve University's Weatherhead School of Management, where he is the Faculty Research Director at the Fowler Center for Sustainable Value. Chris is also the co-founder and Managing Partner of Sustainable Value Partners, LLC, an advisory services firm specialized in sustainability for business advantage.Nadya Zhexembayeva, Ph.D., is the Coca-Cola Chair of Sustainable Development at IEDC-Bled School of Management, the European business school based in Slovenia, where she teaches leadership, organizational design, and sustainability strategy. Nadya currently serves as Vice-President of Challenge:Future, a global youth think tank. She is a member of the Advisory Board of the Fowler Center for Sustainable Value at the Weatherhead School of Case Western Reserve University in Cleveland Ohio. Nadya is also an Associate Partner of Sustainable Value Partners, LLC.

Authors Laszlo and Zhexembayeva explain and predict how companies can better leverage global challenges for enduring profit and sustained growth. They introduce the marquis concept of embedded sustainability: the incorporation of environmental, health, and social value into the product life cycle with no trade-off in price or quality--no social or green premium.