Beschreibung:
Veronica Scheubel developed and managed Nokia's global community involvement program in more than 20 countries. Now a consultant, she is also Senior Associate of The Partnering Initiative at the International Business Leaders Forum. Nick Lakin set up the global community involvement practice at E.ON. He is currently Vice President, Marketplace & Community, at E.ON AG.
This book is a step-by-step guide to developing and implementing a strategic, comprehensive, and successful approach to corporate Community Involvement.