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Campaigning to the New American Electorate
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Advertising to Latino Voters
Besorgungstitel - wird vorgemerkt | Lieferzeit: Besorgungstitel - Lieferbar innerhalb von 10 Werktagen I
Artikel-Nr:
9780804768955
Veröffentl:
2010
Erscheinungsdatum:
24.04.2010
Seiten:
210
Autor:
Marisa Abrajano
Gewicht:
417 g
Format:
234x162x20 mm
Sprache:
Englisch
Beschreibung:
Marisa Abrajano is Assistant Professor in the Department of Political Science at the University of California at San Diego. With R. Michael Alvarez, she is coauthor of New Faces, New Voices: The Hispanic Electorate in America.
This is one of the first research endeavors to systematically compare the content of Spanish and English language campaign ads over an extended period of time (2000-2004) and across a variety of elections (Presidential, Congressional and Gubernatorial). Not only does it examine the way in which politicians have communicated to the nation's two largest electorates, it also looks at the impact of these ads on the political choices that Latinos make.