Rethinking Marketing

Mike Saren previously held chairs in marketing at the universities of Stirling and Strathclyde and was awarded an Honorary Fellowship of the UK Academy of Marketing in July 2007. He was a convener of the marketing streams at the Critical Management Studies Conferences, 1999-2011; and one of the founding editors in 2001 of the journal 'Marketing Theory" (Sage Publications). Also co-editor of books on Rethinking Marketing, (Brownlie et al, 1999, Sage) and Critical Marketing: Defining the Field (Saren et al, Elsevier, 2007). His introductory text is Marketing Graffiti: The View from the Street (Saren, 2006, Butterworth Heinemann). Robert Wensley is Emeritus Professor of Policy and Marketing at the Warwick Business School. Professor at Warwick since 1986 and Chair of the School from 1989 to 1994, and Chair of the Faculty of Social Studies from 1997 to 1999. Most recently Director of the AIM Research initiative from 2004 to 2011. He was previously with RHM Foods, Tube Investments and the London Business School and was visiting Professor at UCLA (twice) and University of Florida. He was Chair of the Council of the Tavistock Institute of Human Relations from 1998 until 2003 and a member of the Sunningdale Institute (2008 -11) He is a Fellow of the British Academy of Management (FBAM), the Chartered Institute of Marketing (FCIM) and The Academy of Social Sciences (FAcSS). He was awarded the BAM Richard Whipp Lifetime Achievement Award in 2012 and previously awarded the 1981 and 1988 Alpha Kappa Psi prize for the most outstanding article in the US Journal of Marketing and the Millennium Prize for the best paper in the Journal of Marketing Management He was appointed to the Council of the ESRC from 2001 to 2004 and was a Board member of the ESRC Research Grants Board from 1991 to 1995. He is a member of the Advisory Board of the Warburg Institute and the Academic Advisory Board of the Chartered Management Institute. Over his academic career, he has been involved with consultancy and management development for many major organisations. Richard Whittington teaches strategy at the Said Business School and New College, where he is Millman Fellow in Management

This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the profession.Rethinking Marketing provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field. As such it sets the stage for the further advancement of the field.

Marketing Disequilibrium - Douglas Brownlie et al On Redress and RestorationPART ONE: MARKETING PHILOSOPHYPostmodernism - Stephen Brown The End of Marketing?Commentary - Gibson BurrellPART TWO: REDEFINING MARKETSFrom Marketing to Societing - Bernard Cova When the Link Is More Important than the ThingExchange, Institutions and Time - Luis AraujoCommentary - Robin WensleyPART THREE: REFRAMING CONSUMERSSymbolic Meaning and Postmodern Consumer Culture - Richard ElliottIt¿s a Matter of Time - David Knights and Pamela Odih The Significance of the Women¿s Market in ConsumptionCommentary - Morris HolbrookPART FOUR: MARKETING ETHICSMorality and the Marketplace - Robert Grafton Small An Everyday Story of Consumer EthicsTheory, Ethical Critique and the Experience of Marketing - William P Hetrick and Hector R LozadaCommentary - Peter BinnsCommentary - Stephen FinemanPART FIVE: THE MARKETING PROFESSIONThe Process of Inter-Professional Competition - P[um]aivi Eriksson A Case of Expertise and PoliticsOn the Idolization of Markets and the Denigration of Marketers - Hugh Willmott Some Critical Reflections on a Professional ParadoxCommentary - Michael ThomasPART SIX: MARKETING PEDAGOGYResearch, Rhetoric and Reality - Sally Dibb and Philip Stern Marketing¿s TrifidResearch in Marketing - Gilles Laurent and Bernard Pras Some Trends, Some RecommendationsCommentary - Gerry Zaltman