Beschreibung:
Karl Erik Rosengren is Professor of Media and Communication Studies at University of Lund, Sweden.
This book provides an authoritative state-of-the-art review of comparative approaches to communication research in the context of time and location. Perspectives unique to mass, interpersonal, political, cultural and organizational communication are explored, while descriptions of well-known empirical projects reveal how collaborations worked and how problems were addressed across different periods and cultures.
PART ONE: INTRODUCTION: DIFFERENT APPROACHESAn Introduction to Comparative Communication Research - Jay G Blumler, Jack M McLeod and Karl Erik RosengrenManaging Theoretical Diversity in Cross-National Studies of Political Communication - David L SwansonComparison, Yes, But -- the Case of Technological and Cultural Change - James R BenigerPART TWO: EXEMPLARSApplying a Comparative Approach to Expectancy Violations Theory - Judee K BurgoonThe Dynamics of Cable Television in the United States, Britain and France - William H Dutton and Thierry VedelMothers and Lovers - Tamar Liebes and Sonia M Livingstone Managing Women¿s Role Conflicts in American and British Soap OperasThe Summit as Media Event - Daniel C Hallin and Paolo Mancini The Reagan/Gorbachev Meeting on US, Italian and Soviet TelevisionThe Structural Invariance of Change - Karl Erik Rosengren Comparative Studies of Media Use (Some Results from a Swedish Research Program)Magazine Advertising Content in Sweden and the United States - Kjell Nowak Stable Patterns of Change, Variable Levels of StabilityCommunication and Cultural Change in China - Steven H Chaffee and Godwin ChuTheories on Interpersonal Communication Styles from a Japanese Perspective - Youichi Ito A Sociological ApproachPART THREE: CONCLUSIONSComparative Communication Research - Karl Erik Rosengren, Jack M McLeod and Jay G Blumler From Exploration to Consolidation