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SEO Made Easy

SEO Made Easy
Everything You Need to Know About SEO and Nothing More
Evan Bailyn
Pearson Education
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Artikel-Nr:
9780789751232
Veröffentl:
2014
Seiten:
256
Autor:
Evan Bailyn
Gewicht:
338 g
Format:
228x153x1 mm
Sprache:
Englisch
Beschreibung:

Evan Bailyn is an Internet entrepreneur and the author of Outsmarting Googleand Outsmarting Social Media. He is primarily known as a search engine optimization expert, having used his ability to rank at the top of Google to build and sell five businesses, including one of the largest children's websites online.Currently, he offers marketing services through his company, First Page Sage. Under Evan's tutelage, clients have established multimillion dollar businesses, become New York Times bestsellers, clinched top sports awards, and won key elections. As the founder of the Evan Bailyn Foundation, he helps to promote emotional awareness in children and adults.Mr. Bailyn has been interviewed on ABC and Fox News and featured in Forbes, New York Times, The Wall Street Journal, Advertising Age, and Money Magazine. He is a frequent speaker, having keynoted numerous national conferences.

SEO Made Easy is today's most practical, actionable, plain-English guide to modern search engine optimization. Building on his global best-seller Outsmarting Google, renowned search/social marketer Evan Bailyn focuses on SEO as a foundation for successful entrepreneurship, reflecting his own experience as an eight-time entrepreneur and as the creator of websites that have attracted millions of unique visitors per month. Throughout, he draws on a deeply technical understanding of search engine structure and algorithm, as well as a broad, psychological understanding of what motivates people to search. Revamped throughout to reflect the latest search innovations and trends, SEO Made Easy includes extensive coverage of today's emerging revolution in social search, and its powerful implications for marketers.

Introduction
1. Trust: The Currency of Google
2. The Five Ingredients of Google Optimization
3. How to Reel In Links
4. Using Time to Gain Trust
5. The Nuclear Football
6. Tracking Your Progress with Google Analytics and Other Helpful Tools
7. Google Optimization Myths
8. White Hat vs. Black Hat SEO
9. Optimizing for Yahoo! and Bing
10. Converting Your SEO Results into Paying Customers
11. Social Search: The Intersection of Social Media and SEO
12. Using SEO to Build a Business

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