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Brand From the Inside
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Eight Essentials to Emotionally Connect Your Employees to Your Business
E-Book
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Artikel-Nr:
9780787985233
Veröffentl:
2006
Einband:
E-Book
Seiten:
274
Autor:
Libby Sartain
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business ensuring consistent authenticity, substance, and voice throughout the business any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business--ensuring consistent authenticity, substance, and voice throughout the business--any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.
Introduction vPART ONE: GET SMART!1 Essential #1: Discover 32 Essential #2: Commit 21PART TWO: GET READY!3 Essential #3: Diagnose 634 Essential #4: Prepare 92PART THREE: GET IT DONE!5 Essential #5: Create 1196 Essential #6: Apply 1587 Essential #7: Market 1958 Essential #8: Nurture 218PART FOUR: WHAT IT MEANS FOR YOU9 You and Employer Brand 241Notes 244Acknowledgments 249The Authors 251Index 253