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How to Recapture Lost Customers--And Keep Them Loyal
E-Book
Sofort lieferbar | Lieferzeit: Sofort lieferbar
Artikel-Nr:
9780787959449
Veröffentl:
2002
Einband:
E-Book
Seiten:
336
Autor:
Jill Griffin
eBook Typ:
PDF
eBook Format:
Reflowable E-Book
Kopierschutz:
Adobe DRM [Hard-DRM]
Sprache:
Englisch
Beschreibung:
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
Most firms consider the lost customer a lost cause. But in this ground breaking book, Jill Griffin and Michael Lowenstein provide you with step-by-step solutions for winning back lost customers, saving customers on the brink of defection, and making your firm defection proof. Whether your business is small or large, product- or service-based, retail or wholesale, this book offers proven strategies for recognizing which lost customers have the highest win-back value and implementing a sure-fire plan to recover them. It includes the techniques of hundreds of innovative companies who are already working to recapture lost customers and keep them loyal. In today's hyper-competitive marketplace, no customer retention program can be entirely foolproof, but with this guide gives you today's best methods for winning back those customers you simply can't afford to let go.
CUSTOMER RECOVERY: WINNING BACK LOST CUSTOMERS.Why Aggressive Customer Recovery is Critical to Your Success.A Closer Look at Customer Loss.Making New Customers Defection Proof.@Preventing Loss When theHoneymoon is Over.Early Intervention for Rocky Relationships. Saving Customers On theBrink of Defection.Recovering Lost Customers.CUSTOMER PROCOVERY: KEEPING REACTIVATED CUSTOMERS AND MINIMIZINGDEFECTIONS.Practicing Procovery: Why Recovery is Not Enough.Happy Employees Equal Loyal Customers.Complaints: Your Number One Customer Procovery Weapon.The Real Role of Service in Customer Recovery.Making Your Company Defection Proof.