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Advertising, Society, and Consumer Culture
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Artikel-Nr:
9780765615466
Veröffentl:
2010
Erscheinungsdatum:
15.04.2010
Seiten:
224
Autor:
Roxanne Hovland
Gewicht:
420 g
Format:
235x160x18 mm
Sprache:
Englisch
Beschreibung:
Roxanne Hovland, Joyce M. Wolburg
Designed as a core textbook for courses in Advertising and Society, dvertising, Society, and Consumer Culture develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. It covers the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society.
Chapter 1 Advertising as an Institution of Consumer Culture; Chapter 2 Evolution of American Society; Chapter 3 Perspectives for Understanding Advertising; Chapter 4 The Behind-the-Scenes Power of Advertising; Chapter 5 Crossing International Borders; Chapter 6 Consumer Protection and Competition; Chapter 7 Doing the Right Thing When We Don't Know What "Right" Is; Chapter 8 Concluding Comments on Advertising and Consumer Culture;