eBay Business All-in-One Desk Reference For Dummies

Bestselling author Marsha Collier presents readers with an all-newguide that goes beyond all previous eBay business books, offeringone-stop guidance on eBay techniques as well as entrepreneurialfundamentals. She provides in-depth coverage on the most criticaleBay topics, including merchandise sourcing, marketing,advertising, and customer service.The minibooks that make up the guide cover eBay registration,navigation, and buying; getting ready to sell; digital photographyand scanning for sales pages; eBay selling and marketing; gettinglegal and licensed; using auction management software; setting upan office (PCs, Internet, networking, and shipping); andPayPal.* Marsha Collier's eBay books have sold hundreds of thousands ofcopies and her Starting an eBay Business For Dummies is currentlythe bestselling eBay reference on the market* This one-stop reference examines not only eBay techniques andissues, but also the basic business strategies that people need torun any successful venture

Introduction.Part I: eBay Basics.Chapter 1: Hooking Up with Online Technology.Chapter 2: Navigating through eBay.Chapter 3: Signing Up and Getting Started.Chapter 4: Understanding eBay Sales.Chapter 5: Checking Things Out Before Buying.Chapter 6: Bidding to Win.Chapter 7: Completing the Transaction.Chapter 8: Participating in the Community.Part II: Essential Tools.Chapter 1: Researching on eBay.Chapter 2: Researching on the Web.Chapter 3: Efficient Communications for Better Sales.Chapter 4: Simplifying Payment with PayPal.Chapter 5: Using eBay's Management Tools.Part III: Selling Like a Pro.Chapter 1: Be Sure Your Listings Make Cents.Chapter 2: Understanding the Finer Points of Selling.Chapter 3: Listing Your Items for Sale.1Chapter 4: Using eBay's Turbo Lister.Chapter 5: Managing Your Sales on My eBay.Chapter 6: Using PayPal to Organize Your Sales.Chapter 7: Checking Out Payment Alternatives.Part IV: Sourcing Merchandise.Chapter 1: Understanding Online Retailing.Chapter 2: Buying Merchandise Like the Pros.Chapter 3: Selling Other People's Stuff.Chapter 4: Liquidation and Drop-Shipping.Part V: Presenting Your Items.Chapter 1: Your eBay Photo Studio.Chapter 2: Mastering eBay Photography.Chapter 3: Sprucing Up Your Listings with HTML.Chapter 4: Getting Your Photos Ready for eBay.Chapter 5: Getting Your Photos on the Web.Part VI: Promoting Your Goods.Chapter 1: Marketing Your Listings on eBay.Chapter 2: Developing Your Web Site.Chapter 3: Marketing Your Web Site and eBay Store.Chapter 4: Using PayPal to Increase Your Sales.Chapter 5: Getting Advertising Dollars from eBay.Part VII: Storing and Shipping.Chapter 1: Organizing Your Merchandise and ShippingDepartment.Chapter 2: Shipping without Going Postal.Chapter 3: Insuring Your Item's Delivery.Part VIII: Power Selling.Chapter 1: Upgrading to eBay's Selling Manager.Chapter 2: Mechanizing with Third-Party Auction ManagementTools.Chapter 3: Studying Your Statistics.Chapter 4: Giving Customers Outside Assurance.Chapter 5: Becoming a PowerSeller.Chapter 6: Opening Your eBay Store.Part IX: Office and Legal.Chapter 1: Getting Legal with the State and the Feds.Chapter 2: The Joys of Taxes and Business Reporting.Chapter 3: Using Bookkeeping Software.Chapter 4: Keeping Your Business Secure Online.Chapter 5: Networking Your Office.Index.