Advances in Services Marketing and Management

Advances in Services Marketing and Management
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Artikel-Nr:
9780762300099
Veröffentl:
1996
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
14.05.1996
Seiten:
388
Autor:
David E. Bowen
Gewicht:
748 g
Format:
240x161x25 mm
Sprache:
Englisch
Beschreibung:

Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.
A canonical model of consumer evaluations and theoretical bases of expectations, Dawn Lacobucci et al; service quality: the construct, its dimensionality and its measurement, Jozee Lapierre; the productivity paradox is false - information technology improves services performance, James Brian Quinn; time perceptions in service systems - an overview of the TPM framework, Linda V. Green et al; the antecedents of brand switching, brand loyalty and verbal responses to service failure, Laurette Dube, Manfried Maute; tight and loose comprehensive customer contact (3C) plans, David A. Collier; development of the service system in a manual service firm - a case study of the Danish ISS, Jon Sundbo; cooperation in new service development - social dynamic approach, Ariane M. von Raesfeld et al; the fundamentals of relationships - an exploration of the concept to guide marketing implementation, Daphne E. Sheaves, James G. Barnes; friendship over the counter - how social aspects of service encounters influence consumer service loyalty, Cathy Goodwin, Dwayne D, Gremler; critical incidents in internal customer-supplier relationships - results of an empirical study, Patricia Neuhaus; service quality in professional business services - a relationship approach, Aino Halinen; about the editors; about the contributors.

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