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Advertising Cultures
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Gender, Commerce, Creativity
Paperback
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Artikel-Nr:
9780761961987
Veröffentl:
2003
Einband:
Paperback
Erscheinungsdatum:
27.02.2003
Seiten:
196
Autor:
Sean Nixon
Gewicht:
307 g
Format:
234x156x11 mm
Serie:
Culture, Representation and Identity series
Sprache:
Englisch
Beschreibung:
Professor Sean Nixon is Head of the Department of Sociology and Director of MA Advertising and Marketing and the Media. at the University of Essex.
The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. Advertising Cultures presents a case-study of the social make-up, informal cultures and subjective identities of these creative practices.
IntroductionPART ONE: ADVERTISING, CULTURAL INTERMEDIARIES AND CULTURAL ANALYSISAdvertising and Commercial CulturePART TWO: COMMERCE AND CREATIVITY`Purveyors of Creativity¿ Advertising Agencies, Commercial Expertise and Creative JobsDéclassé and Parvenus? The Social and Educational Make-Up of Creative JobsThe Cult of Creativity Advertising Creatives and the Pursuit of NewnessPART THREE: GENDER, CREATIVITY AND CREATIVE JOBSA Homosocial World? Masculinity, Creativity and Creative JobsBetween Men Masculinity and the Dynamics of Creative PartnershipsPleasure at Work The Gender Ambivalences of Work-Based SociabilityConclusion