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Focus Groups in Social Research
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Artikel-Nr:
9780761957430
Veröffentl:
2001
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
01.03.2001
Seiten:
120
Autor:
Michael Bloor
Gewicht:
354 g
Format:
240x161x11 mm
Sprache:
Englisch
Beschreibung:
editorial board member, Qualitative Research, and Chair, Trustees of the Foundation which owns the Sociology of Health and Illness journal
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.
Trends and Uses of Focus GroupsComposition of GroupsPreparation and ConductAnalysisVirtual Focus GroupsConclusions