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Eyecare Business

Eyecare Business
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Marketing and Strategy
Gary L. Moss
Elsevier Health Science, Butterworth-Heinemann
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Artikel-Nr:
9780750672382
Seiten:
0
Autor:
Gary L. Moss
Gewicht:
500 g
Format:
229x152x16 mm
Sprache:
Englisch
Beschreibung:

Eyecare Business: Marketing and Strategy will help you gain a competitive edge in the changing world of eyecare.
  • Covers the basics of marketing, finance, strategy development, management, communication, and technology.
  • Self-assessment exams serve as educational tools.
  • Short teaching cases, clinical examples, and exercises help you adapt theory and concepts to your own practice.
  • Action plans at the end of each chapter help jump-start the development of your own eyecare marketing program.
    • Creating Your Practice Identity; Developing Your Marketing Goals; Assessing Your Market Opportunities; Identifying and Targeting Patients; Building Long-Term Patient Relationships; Managing the Marketing Mix; Understanding Patient Satisfaction; Formulating Your Marketing and Business Strategy; Implementing and Controlling Your Plan; New Marketing Technologies; Marketing Your Practice for Sale; Concluding Remarks

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