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Retail Marketing Strategy
Delivering Shopper Delight
Paperback
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Artikel-Nr:
9780749476915
Veröffentl:
2015
Einband:
Paperback
Erscheinungsdatum:
01.11.2015
Seiten:
296
Autor:
Constant Berkhout
Gewicht:
453 g
Format:
234x156x17 mm
Sprache:
Englisch
Beschreibung:
Constant Berkhout is an experienced retail marketing and shopper insights consultant, having worked at Kraft Foods, Gillette/P&G, and PepsiCo. As Founder of Rijnbrug Advies, he develops new ways to grow retail categories and connect with the shopper for a diverse range of food, non-food, and supplier clients.
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.
Contains new models for retail brand management based on first-hand experience at major global retailers and suppliers
About the authorForewordAcknowledgements