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Creating & Delivering Your Value Proposition
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Managing Customer Experience for Profit
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Artikel-Nr:
9780749476519
Veröffentl:
2014
Einband:
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Erscheinungsdatum:
01.11.2014
Seiten:
232
Autor:
Cindy Barnes
Gewicht:
519 g
Format:
240x161x17 mm
Sprache:
Englisch
Beschreibung:
Cindy Barnes is the founder and CEO of Futurecurve*. A product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development.
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Authors are all very senior practitioners, experienced in their fields and have held high-level positions at Capgemini, Accenture, KPMG, Procter & Gamble and Hertz Corporation.
What do you really think about customers?What is a value proposition?The value-focused approachCreating your value propositionMarketThe value experienceOfferingsBenefitsAlternatives and differentiationProof; Value proposition template and value proposition statementMessage developmentImplementationStarting and sustainingValue-focused enterprise