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How to Sell to Retail
The Secrets of Getting Your Product to Market
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Artikel-Nr:
9780749466800
Veröffentl:
2013
Erscheinungsdatum:
26.02.2013
Seiten:
264
Autor:
Kaye Thorne
Gewicht:
406 g
Format:
234x156x14 mm
Sprache:
Englisch
Beschreibung:
Clare Rayner, "The Retail Champion," is one of the most well-known and respected retail consultants in the UK and lead for the UK Independent Retailer Month, a "Shop Local" campaign. She has held senior consulting roles with global software giant SAP, and international management consulting brand, Accenture.
Are you ready to take your business to the next level?If you've got a product to sell there's only so much growth you can sustain by selling directly to end users.The ultimate key to really developing your business into a bigger enterprise is to get it sold by retailers.But of course retailers are cautious about who they do business with - they don't like to take risks and so it's important that regardless of the true size of your organisation you hit above your weight and give a great outward impression.Working through this series of 5 logical sections, broken down into 12 steps, How to Sell to Retail will show you how to look big, plan big, pitch big, get big and stay big though successfully selling to retailers.
With case studies from magic Whiteboard, Ultimo, Dyson, DIVA cosmetics
Chapter - 00: Introduction; Section - ONE: Look Big; Chapter - 01: Identity; Chapter - 02: Presence; Chapter - 03: People; Section - TWO: Plan Big; Chapter - 04: Customer; Chapter - 05: Competition; Chapter - 06: Scalability; Section - THREE: Pitch Big; Chapter - 07: Preparation; Chapter - 08: Selling; Chapter - 09: Negotiation; Section - FOUR: Get Big, Stay Big!; Chapter - 10: Expansion; Chapter - 11: Replication; Chapter - 12: Paranoia!