The Retail Champion

Clare Rayner, The Retail Champion, is one of the most well-known and respected retail consultants in the UK and lead for the UK Independent Retailer Month, a "Shop Local" campaign. She has held senior consulting roles with global software giant SAP, and international management consulting brand, Accenture.

Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is known as The Retail Champion, has developed a practical ten step methodology that helps retail business owners to create their own unique action plan and to design their success template. The 10 steps to retail success methodology enables retailers to develop robust and repeatable processes and systems in order to become scalable, saleable businesses. Throughout this book Clare Rayner will give you the tools, techniques and motivation you need to thrive in the highly competitive retail market. As an added bonus, when you buy this book you will be given exclusive, client-only access to a whole range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that will put you on the fast-track to success

The first book to provide a complete operating handbook for SME retail business, no matter what they sell

Acknowledgements Foreword Mike Clare, Founder and President of Dreams plcIntroduction Step 1 Goal and missionIntroductionDefining your personal goalYour business goalValues and beliefsDefining the missionUsing your mission statement as a decision support toolSumming up Step 2 PositioningIntroductionSo, what is positioning?Breaking down the four elements of positioningIt's not just about one element; it's about all four in alignmentSumming up Step 3 Ideal customerIntroductionYour imaginary friendBut I want more customers!Defining your ideal customerSumming up Step 4 Range planningIntroductionWho are you buying for and what do they want?Range constructionCommon mistakesCreating your range planWhat to do with your new range planRange planning: robust and repeatable?Summing up Step 5 Pricing and promotionsIntroductionImpact of price and promotions on positioningPrice architectureCreating your price architecturePlanning of promotionsSumming up Step 6 Channel and locationIntroductionWhy is multi-channel relevant to my retail business?What does multi-channel retailing really mean?Be where your customers areWhat are the options?Appraising the ideal channels for your business and your ideal customerChannel-specific ranges?Assessing operational impact on addition of channelsSumming up Step 7 Customer engagementIntroductionBe where your customers are!Four-step cycleAttractConvertRetainRecommendSumming up Step 8 Supply chainIntroductionSelecting a supplierManaging the relationshipManaging physical logisticsSumming up Step 9 Planning and controllingIntroductionThe importance of planningPlanning elementsAnalytics: measurement, reporting and controllingSumming up Step 10 Back officeIntroductionHuman ResourcesLegalFinanceITOutsourcing vs in-houseSumming upConclusion A dream come true interview with Mike Clare, Founder and President of Dreams plcAppendixIndexAcknowledgements