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Strategic Alliances & Marketing Partnerships
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Gaining Competitive Advantage Through Collaboration and Partnering
HC gerader Rücken kaschiert
Sofort lieferbar | Lieferzeit: Sofort lieferbar I
Artikel-Nr:
9780749454845
Veröffentl:
2009
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
03.02.2009
Seiten:
258
Autor:
Richard Gibbs
Gewicht:
557 g
Format:
240x161x19 mm
Sprache:
Englisch
Beschreibung:
Richard Gibbs is an expert in relationship marketing and has held senior positions in major companies including Xerox and Novell Inc. His PhD from University of Gloucestershire was followed by an MBA from Henley Management College, and he continues to research into how firms gain competitive advantage through marketing channels.Andrew Humphries is currently CEO of SCCI Ltd, a company that specialises in measuring commercial relationship performance. Following a career in UK Royal Air Force as Head of Defence Aviation Logistics, he gained a PhD from Cranfield School of Management and an MBA from the Open University.
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances or co-manufacturing. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence.
Strategic Alliances and Marketing Partnerships will help you to understand how partnerships function and how you can manage them more effectively and efficiently - whether outsourcing, strategic alliances or co-manufacturing. Based on solid research and dealing with key topics such as supply chain management, marketing channels and relationship management, it identifies the key factors that determine partnering excellence.
• 'Alliances are where the real growth is.' Peter Drucker, the world's most distinguished expert on management
- Chapter - 00: Introduction: Placing a value on your key commercial partnerships;
- Chapter - 01: The business of partnering;
- Chapter - 02: The evolution of partnership-driven business strategies;
- Chapter - 03: The obstacles and drivers of successful partnerships;
- Chapter - 04: Relationship marketing: a 'new-old' theory of business relationships;
- Chapter - 05: Understanding partnership and alliance dynamics;
- Chapter - 06: Working hard at the 'soft' factors;
- Chapter - 07: The Gibbs+Humphries Partnership Types;
- Chapter - 08: Making partnerships and alliances work for you