Blog Theory
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Blog Theory

Feedback and Capture in the Circuits of Drive
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Jodi Dean
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Blog Theory offers a critical theory of contemporary media.Furthering her account of communicative capitalism, Jodi Deanexplores the ways new media practices like blogging and textingcapture their users in intensive networks of enjoyment, production,and surveillance. Her wide-ranging and theoretically rich analysisextends from her personal experiences as a blogger, through mediahistories, to newly emerging social network platforms andapplications.
Set against the background of the economic crisis wrought byneoliberalism, the book engages with recent work in contemporarymedia theory as well as with thinkers such as Giorgio Agamben, JeanBaudrillard, Guy Debord, Jacques Lacan, and Slavoj ?i?ek. Throughthese engagements, Dean defends the provocative thesis thatreflexivity in complex networks is best understood via thepsychoanalytic notion of the drives. She contends, moreover, thatreading networks in terms of the drives enables us to grasp theirreal, human dimension, that is, the feelings and affects that embedus in the system.

In remarkably clear and lucid prose, Dean links seemingly trivialand transitory updates from the new mass culture of the internet tomore fundamental changes in subjectivity and politics. Everydaycommunicative exchangesÑfrom blog posts to textmessagesÑhave widespread effects, effects that not onlyundermine capacities for democracy but also entrap us in circuitsof domination.
Acknowledgements vi

1 Blog Settings 1

2 The Death of Blogging 33

3 Whatever Blogging 61

4 Affective Networks 91

Notes 127

Index 144