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This Little Kiddy Went To Market
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The Corporate Capture Of Childhood
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Artikel-Nr:
9780745329161
Veröffentl:
2009
Einband:
HC gerader Rücken kaschiert
Erscheinungsdatum:
20.05.2009
Seiten:
320
Autor:
Sharon Beder
Gewicht:
674 g
Format:
235x157x23 mm
Sprache:
Englisch
Beschreibung:
Sharon Beder is a visiting professor in the School of Social Sciences, Media and Communication at the University of Wollongong. She is considered a leading authority on corporate and environmental issues. She is the author of several books, including Free Market Missionaries (Earthscan, 2012), Power Play (DIANE, 2009) and This Little Kiddy Went to Market (Pluto, 2009). Dr Wendy Varney is an honorary fellow at the University of New South Wales. She is the author of This Little Kiddy Went to Market (Pluto, 2009). Dr Richard Gosden is a full time writer and researcher based in Australia. He is the author of This Little Kiddy Went to Market (Pluto, 2009).
This book investigates the way that corporations are strategically shaping children to be hyper-consumers as well as the submissive employees and uncritical citizens of the future.
Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.
She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, she also shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.
Sharon Beder shows how marketers and advertisers are targeting ever younger children in a relentless campaign, transforming children's play into a commercial opportunity and taking advantage of childish anxieties.
She presents an alarming picture of how a child's social development - through education, health care and nutrition - has become an ordered conveyor belt of consumerist conditioning. Focusing on education in particular, she also shows how 'difficult' children are taught from an early age that pharmaceuticals can be used to discipline them or to make them 'happy'.
Introduction 1. Turning Children into Consumers 2. Turning Play into Business 3. Branding Childish Identities 4. Teaching Consumer Values 5. Turning Schools into Businesses 6. Making Schools Accountable 7. Business Campaigns 8. Made to Order 9. Dumbing Down Future Citizens 10. Teaching Corporate Values 11. Privatising Schools 12. Turning Schools into Markets 13. Privatisation Proponents 14. Controlling Wayward Children Conclusion Notes